- Broadcast Your Business
Put magnets on your vehicle(s). Get some shirts made with your logo, website and compelling message. Wear your shirts where ever large crowds of your target market happen to be.
- Exhibit at Trade Shows, Community Events, Health Fairs
Shows are especially good if you are in a niche. There are trade shows for almost everything. You are sure to find one perfectly suited for your business or practice.
- Give Out Useful, Well-Thought Out Promotional Items
Don’t just buy the least expensive item you can find. Make sure it has lasting value and will be used and seen on a regular basis. Good ideas are: a nice pen, a decent coffee mug, a calendar, a beverage coaster.
- Have a Webinar or Teleseminars
These are pretty easy to do these days. They are a terrific way to show off your expertise and attract new clients and patients.
- Get Out There and Network
There are lots of free events out there and plenty of good paid ones. MeetUp.com is a great place to see what might be happening in your area. You can even start your own networking group on MeetUp.com. Be sure what ever group you attend has the right people for your services.
- Use Free Classifieds and Listings
Craiglist takes a little to work to update every now and then, but can be a source for new clients and patients. Search online for other free listings available. Check with your local newspapers and publications for what free listings they may have to offer.
- Send Out a Printed Newsletter
Of course, this is one of my favorites because it works! You can’t just do it once though. It needs to be sent on a consistent basis. Many people think a newsletter is costly, but when it is done right, it becomes an income generator not a business expense.
- Post Flyers on Community Boards
These boards are everywhere – Panera, Robek’s, local community centers, senior centers. It’s a inexpensive and easy way to showcase your business.
- Join Your Local Chamber of Commerce
Chambers are a great way for you to integrate into a community. Plus they are pretty cost effective too.
- Register Your Business with Google Local, Yahoo, Bing, Hot Frog, Yelp
Many business have still yet to claim there listing on Google, which is pretty amazing. These listings will provide back links to your website and they’re free!
- Put an Offer on Your Business Cards
Instead of having just your contact information, make your card useful by putting some type of offer for new clients or patients. Then, get those cards in places and business where your clients can be found.
- Use Your Email Signature
Lots of emails go out everyday and they also get forwarded. Why not do a little promotion with your email signature? Change it up every so often to make it interesting and fun.
- Write Articles and Post them Online
Another great way to get back links to your website and position you as an expert at the same time! One of the sites you can submit your articles to is ezinearticles.com. There are lots of others that can be found with a simple search.
- Start a Referral Program
After a current client, referrals are the easiest person to sell and can often times turn into your best clients. Asking for referrals is an easy, low cost way to get new business. The toughest thing about getting referrals is the asking. The best time to ask for a referral is when your client or patient is basking in the glory of their purchase. Start asking and ask often.
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